While significant similarities exist between unconventional and conventional resource evaluation, all unconventional plays rely on a number of changes in attitude to deliver success. Of these differences, the change in risks stands out. Whereas conventional risk is exploration, unconventional risk is production. Uncertainty moves from, 'will the reservoir exist, will it be trapped, and will it be charged,' to, 'can we get enough hydrocarbons out quickly and at a low enough cost to be economically viable?'

Changing risk requires changes in risk management. Unconventional exploration is immature, but clearly evolving to emphasize close, rapid support of engineering by their geological and geophysical colleagues.

The speed of exploration is many times the current work rate of conventional requiring tools and applications to be quick to learn, easy to use and maintain, and low cost to acquire. It is essentially a supply chain management drilling process which requires new workflows which are more engineering centric, relies on real time data analysis, and provides for information access anytime from any place. GeoGraphix benefits unconventional plays by:

• Keeping-up with the drill bit: Collaboration is optimized when integration allows data sharing between users. GeoGraphix commitment to an industrial strength relational database allows users to share more information faster. Unconventional specific workflows enable geologists and engineers to achieve fast results with a system that is designed for their specific use
• Wells first: one of GeoGraphix' greatest strength is its well analysis, both in its breadth (e.g., petrophysics and 3D cross-sections) and depth (fast, accurate handling of horizontal wells and the ability to contrast engineering parameters in a fully featured base map). Once a pad has been installed, wells are drilled quickly. GeoGraphix' well planning simplifies the design of complex deviated well paths. Ensuring that wells intersect the best part of the reservoir requires simultaneous access to engineering data, geologic maps and 3D geomodels, petrophysical attributes, and (increasingly) seismic data
• Speed of data: finding and loading land data is time consuming and beyond the reach of all but a few super majors, or at least it used to be. Today's streaming services allow unconventional teams to download all the data they need at the push of a button. Key to GeoGraphix success in unconventional plays, is its ability to seamlessly connect to data streaming services providing access to key information fast
• Engineering capabilities: in managing unconventional assets, there are more engineers than geoscientists, and they need access to disparate data. GeoGraphix extensive database stores this information and displays multiple attributes quickly and simply in an engineering "dashboard". This allows engineers to use appropriate displays (e.g. bubble maps) to evaluate multiple attributes in multiple wells while integrating them with geoscientific interpretations (e.g., contours and cross-sections). What's more, data is automatically updated, unlike conventional mapping windows where changed data usually requires the interpretation to be recreated from scratch
• Portability: success requires learning and adaptation at the well site. GeoGraphix is designed for portability -- to be taken to, and used at, the well site. Additionally, its horizontal well geosteering and planning applications allow dynamic correction of the well bit trajectory in real time to account for changes as they happen, getting the best out of every well drilled

GeoGraphix enables geoscientists and engineers to work more efficiently in a fully integrated and collaborative environment, empowering the unconventional Asset Team to make better informed decisions resulting in reduced business risk, lower IT costs, and maximized return on investment.